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Free Profit Clarity Scorecard

How strong is your financial foundation?

Five numbers. Two minutes. Answer honestly — not knowing an answer is itself the finding. Each one you can confidently answer, within a healthy range for your trade, adds a stone to your foundation.

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Profit Clarity Scorecard — Results
BEFORE YOU START
What type of work best describes your business?
Healthy gross margin varies a lot by trade — this adjusts the benchmarks below to match yours.
01 / GROSS MARGIN
What's your gross margin, by job type?
Healthy ranges vary a lot by trade — you'll see exactly how yours compares in your results.
%
02 / LABOR COST
What % of revenue goes to labor, including burden?
Burden = wages plus payroll taxes, WCB, benefits. We'll benchmark this against your trade in your results.
%
03 / OVERHEAD RATE
Do you know your true overhead cost per billable hour?
This varies too much by business to benchmark — what matters is whether you actually know the number.
$ / hour
04 / OWNER'S PAY
Have you paid yourself a market-rate wage in the last 12 months?
Not owner's draw — an actual wage that reflects what you'd pay someone to do your job.
05 / CASH RESERVE
How many months of expenses do you have in reserve?
Healthy is generally 3+ months, especially through a slow season.
months

Not sure on one? Use the "I don't know" toggle — that's a finding too. See your score whenever you're ready.

Your Foundation
Cash Reserve
Owner's Pay
Overhead
Labor Cost
Gross Margin
?/5 stones set
Answer what you can, then see your score.

Your Profit Clarity Score

MetricYour AnswerStatus

Quick Formulas & Success Tips

01
Gross Margin
(Revenue − Job Costs) ÷ Revenue × 100

Price every job to cover materials, labor, and overhead — not just materials and labor.

02
Labor Cost
Total Labor Cost (incl. burden) ÷ Revenue × 100

Burden is payroll taxes, WCB, and benefits on top of wages — owners who skip it often underestimate true labor cost by 15–20%.

03
Overhead Rate
Total Monthly Overhead ÷ Billable Hours per Month

Recalculate this every 6 months — overhead creeps up faster than most owners notice, and every quote should be built on the current number.

04
Owner's Pay
Market-Rate Wage, Paid Separately From Profit

Pay yourself a real wage first, then treat what's left as profit — blending the two makes it impossible to know if the business actually works.

05
Cash Reserve
Cash on Hand ÷ Average Monthly Expenses

Build toward 3 months before chasing growth — reserve is what buys you the ability to make decisions instead of reacting to them.

Book a Free Profit Clarity Call

Benchmarks are adjusted to the trade you selected above, based on general industry data for contractor and home-services businesses — actual healthy ranges still vary by business model, region, and growth stage. This scorecard is a starting point, not personalized financial advice. A Profit Clarity Call gets you the specific picture for your business.

Unlock Your Full Breakdown

See exactly where your foundation is cracking.

Enter your details to reveal your full score breakdown, download your results, and start tracking your progress.

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Want the full picture, not just the score?

A Profit Clarity Call takes 15 minutes and goes deeper than any scorecard can — no pressure, no jargon.